Requirements for an Ecommerce or e-Commerce Website

Are you lost and confused about ecommerce web sites? What do you need to know? Where does one begin? Let www.WEBSITECENTER.com enlighten you with our quick list of important notes below:

DOMAIN NAME
Purchase a domain name that corresponds with your company name. You might also need to register a domain name that is closely related to your product type. For example: You sell washing machines that are discontinued. Your company name is Bobs Appliances. So the domain name that you might consider registering would be BobsAppliances.com AND discountwashingmachines.com or discount-washing-machines.com, .net, .org, etc.

WEBSITE DESIGN
Build a web site. Complete with all of the product photos, detailed information as well as corresponding and supporting web pages e.g. Home, Contact, Privacy and Return Policy, Terms and Conditions, Frequently Asked Questions and most importantly, about the company who will service and guarantee product delivery.
Obtain an Online Merchant Account with Payment Gateway and corresponding or compatible online shopping cart. This service will provide you the capacity to process credit cards on your computer as well as collect money online through your website and online shopping cart.

WEB HOSTING
Get a Web Hosting Account. Select a web hosting account platform that is most compatible with your office computer environment or existing business network AND online shopping cart program. There are two platforms to choose from: Windows or Unix. Talk with your network administrator or speak with a professional web designer to help you determine the right web hosting package for you.

SEARCH ENGINE OPTIMIZATION AND MARKETING
Once the web site is LIVE and launched online, it is imperative that you conduct a Search Engine Optimization Service as well as set up a Pay-Per-Click Marketing Campaign to properly promote the website on search engines to reach your preferred target audience. Driving THE RIGHT KIND OF TRAFFIC to the web site is even more important than the number of traffic you receive. The only way to drive the right kind of traffic is to conduct a PAY-PER-CLICK Marketing Campaign by utilizing Google Adwords pay-per-click marketing campaign, Bing Microsoft Ad Central pay-per-click service and Yahoo Search Marketing Sponsored Listing service. If you have not determined who your target market is - their age, income capacity, location, gender and buying habits - these pay-per-click marketing campaigns will help you single them out.

WEB DESIGN COMPANY
Last but not least, select a website design company that will see you through all of the process above.

When selecting a professional web design company to help build your ecommerce web site, select a company that has been around for at least 10 years in the business so you can be assured that they have seen how the Internet has grown and which direction it is going. Selecting a Local Web Design company can be very helpful but not necessarily required. Select an ecommerce web design company that has a TEAM of ecommerce professionals - from web to graphic designers to marketing specialists to merchant account payment gateway providers and NOT just one person that works out of his garage or does ecommerce websites only on a part-time basis. Your ecommerce business will go a lot further and your chances of reaching a higher level of success will greatly improve IF you select a web design company that has a TEAM of ecommerce professionals who will provide you the training and security that your ecommerce business will need on a day-to-day basis.

WebSiteCenter.com is the ecommerce web design company to hire. We have ecommerce experts on staff to help you and your business at your disposal. Professional web and graphic designers that will present your products in the best of light. Our online marketing experts who specializes on pay-per-click campaigns and search engine optimization will deliver the ideal target market who will buy your product. WebSiteCenter.com also has the support team who can help deliver the product to your customers in a timely and most courteous manner. For a more hands on approach, WebSiteCenter.com will provide you all of the training that you'll need to master your ecommerce business from A-Z. We can show you how to update your products online, process a telephone order, provide shipping options, manage your online traffic and provide security.

When starting an ecommerce web site, remember only one thing: Work with a company that will be there for you tomorrow, next week, next year, and throughout the life of your ecommerce business.

THE FOUR FACETS OF WEB DESIGN

The four primary aspects of web site design are CONTENT, TECHNOLOGY, GRAPHICS and simple PRACTICALITY. The primary purpose of content is to inform, motivate or persuade users. Use of current and standardized technology is to implement functionality i.e. online payment or member login feature. Graphics provide visual and form that speaks volume about a business. Lastly, relates to whether the cost to build this web site is practical. If there is no clear purpose or benefit for building the web site, then why build it in the first place. The web site must have a purposeful relationship with its users where one reciprocates the other and vice versa.

Eric Tan
Technical Sales Director
WebSiteCenter.com
Las Vegas, NV